Posts Tagged ‘typography’
Leading, Line Spacing, and Tracking in Typography
Typography plays a crucial role in how your content is perceived. Three important elements of typography that are often overlooked are leading, line spacing, and tracking. Below, I’ll discuss the difference between these and how they affect the readability of your content. Leading Leading, also known as line spacing, refers to the amount of space between…
Read MoreWhat is typography selection?
Selecting typography for a brand is so much more than just choosing a couple of fonts that look nice together. It’s about prescribing select fonts for select areas of your brand that will help your brand to be distinct, cohesive and legible. It also takes all of the guessing and confusion out of preparing designs…
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