ProPoint Business Solutions

A fresh, forward-thinking accounting firm where people are at the heart of what they do.

Project Scope

Brand Identity
Website Design
Brand Collateral

Client: ProPoint Business Solitions
Location: Albury, Australia
Launched: July 2022

BRAND PERSONALITY

Fresh  /  Innovative  /  warm  /  loyal  /  professional

Follow along @leysafloresdesign

WHAT IS TYPOGRAPHY SELECTION? — 
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Selecting typography for a brand is so much more than just choosing a couple of fonts that look nice together. It’s about prescribing select fonts for select areas of your brand that will help your brand to be distinct, cohesive and legible. It also takes all of the guessing and confusion out of preparing designs for your brand. 
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Firstly, I start my search for the brand’s “hero” typeface. As other designers will attest, we can easily spend hours trawling through typography websites, searching for “the one” that successfully captures the personality of the brand and communicates the key feelings we want to portray.
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Once I’ve settled on the “hero” typeface for the brand, I select complementary typefaces to support it — and most importantly, not compete with it. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
… I can’t include the full post here, but you can keep reading this post, including typography tips, more about the process and the difference between “typography” and a “font”: Link in bio.
WHAT IS TYPOGRAPHY SELECTION? — ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Selecting typography for a brand is so much more than just choosing a couple of fonts that look nice together. It’s about prescribing select fonts for select areas of your brand that will help your brand to be distinct, cohesive and legible. It also takes all of the guessing and confusion out of preparing designs for your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Firstly, I start my search for the brand’s “hero” typeface. As other designers will attest, we can easily spend hours trawling through typography websites, searching for “the one” that successfully captures the personality of the brand and communicates the key feelings we want to portray. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Once I’ve settled on the “hero” typeface for the brand, I select complementary typefaces to support it — and most importantly, not compete with it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ … I can’t include the full post here, but you can keep reading this post, including typography tips, more about the process and the difference between “typography” and a “font”: Link in bio.
2 weeks ago
View on Instagram |
1/6
As a busy business owner, it’s important to take care of your physical and mental health. You’re responsible for setting your own breaks, so be kind to yourself. Always make time to eat well, stretch, exercise and soak up some beautiful sunshine whenever you can ☀️
As a busy business owner, it’s important to take care of your physical and mental health. You’re responsible for setting your own breaks, so be kind to yourself. Always make time to eat well, stretch, exercise and soak up some beautiful sunshine whenever you can ☀️
3 weeks ago
View on Instagram |
2/6
5 reasons why having a website is so important —
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1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important — ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can find that information here: Link in bio > My Services > Website Design. If you have any other questions, please feel free to DM me!
3 weeks ago
View on Instagram |
3/6
Searching for the perfect font? Try Font Brief. You can select all the characteristics of the type that you’re looking for, and search through the tailored options. 👌
Searching for the perfect font? Try Font Brief. You can select all the characteristics of the type that you’re looking for, and search through the tailored options. 👌
3 weeks ago
View on Instagram |
4/6
I’m now booking for August and September — I’ve got two spots available for branding projects, so if you’ve been thinking about giving your brand a makeover, then let’s get started!
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You can begin the process by clicking on the link in my bio > My services to decide on the package that best suits you 😊️ 
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Questions? Shoot me a DM! ✨
I’m now booking for August and September — I’ve got two spots available for branding projects, so if you’ve been thinking about giving your brand a makeover, then let’s get started! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can begin the process by clicking on the link in my bio > My services to decide on the package that best suits you 😊️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Questions? Shoot me a DM! ✨
3 weeks ago
View on Instagram |
5/6
This week’s inspiration: mostly type, interestingly, as I’ve been thinking a lot about typography selection and how to educate you more about it. I’ve also been inspired by unique graphic design layouts like the ones down centre top and right. 
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If you’d like to follow along on Pinterest, I’ll pop a link in my stories, but my username is leysa so I’m pretty easy to find 😉
This week’s inspiration: mostly type, interestingly, as I’ve been thinking a lot about typography selection and how to educate you more about it. I’ve also been inspired by unique graphic design layouts like the ones down centre top and right. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’d like to follow along on Pinterest, I’ll pop a link in my stories, but my username is leysa so I’m pretty easy to find 😉
3 weeks ago
View on Instagram |
6/6

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Leysa Flores Design is located in Albury, Australia and works with clients from all around the world.

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