When Kim approached me to rebrand, redesign and develop her new website I knew straight away it would be one of the most enjoyable projects I’ve worked on. Our aim was to create a brand that was more in line with her warm and friendly personality – something authentic, uncontrived, approachable and a bit more feminine.
The logo design portrays hand-drawn, loose, flowing curves which express a friendly, open and authentic personality. During the concept development I was particularly inspired by the flowing ribbons of an Olympic rhythmic gymnast – the sport representing beauty, class and tradition, combined with discipline to achieve rhythm and polished technique. I compared this with Kim Vella Coaching, who brings out people’s true potential to shine based on a practical strategy and a disciplined approach.
Did you know? Rhythmic gymnastics originally evolved from ballet.
The colour palette we decided on reflects Kim’s ability to bring out the best in her clients – royal purple and gold representing ‘the best’ service with a warm and approachable feel. It also aligns with the Network of Possibility – a philanthropic initiative designed by Kim to “unite community-minded Canberra professionals who want to use their time, energy and skills ‘to give’.” An encouraging environment, it’s a place where like-minded people can connect and make a positive contribution to the community. Read more here.
Kim’s branding was complemented by a range of informative and promotional collateral along with, of course, her new website.
Of course, beautiful photography and styling always help to make a website shine, so make sure you consider this when developing a new online presence. If you’re interested in a website design please get in touch with me for a chat – happy to answer any questions you may have about the process.