New in portfolio: Maeli

A quick little update for you today, to follow up on the moodboard I teased you about full of warm, autumn-inspired tones. This branding project is for a florist, Maeli, who wanted a more earthy, neutral feel that was different from the usual feminine florist brands out there. Her name is also very feminine and cute-sounding, so to go down the ultra-feminine path for her, she felt, would be too cliche.

So, we worked with warm mustard and copper blush tones against the green foliage. To emphasise the natural, earthy look I hand-lettered the logo with a slightly-rough, chalky feel and illustrated some leaves and turned it into a custom pattern. This is featured on her cards.

Maeli is a great example of how important it is to start with the essential foundation of branding even if you’re not currently in the position to build a website yet. It’s easy to want to get online and get your business known but if you don’t have a visual identity then it’s hard to make an impression on your audience and be remembered for what you do.

Next stop, a website build for early 2018. Stay tuned!