Insights
What is branding really about?
What is branding really about? Well, it’s all of the things you’d expect — logo marks, a set colour palette, typography, tone of voice, and more. But it’s also about: Sharing values. Probably my most favourite element of creating a brand, is establishing the shared values that exist between you and your audience. It’s a…
Read MoreThe significance of cultural and personal associations in colour psychology
I’m sure you’ve heard about colour psychology before. But today I want to discuss the significance of cultural and personal associations in colour psychology, and why it’s important to be thoughtful and careful when selecting colours for a brand. Colour psychology means that colours have the power to impact our emotions and behaviour. For example,…
Read MoreLeading, Line Spacing, and Tracking in Typography
Typography plays a crucial role in how your content is perceived. Three important elements of typography that are often overlooked are leading, line spacing, and tracking. Below, I’ll discuss the difference between these and how they affect the readability of your content. Leading Leading, also known as line spacing, refers to the amount of space between…
Read More4 considerations for selecting your brand colour palette
Selecting colours for your brand colour palette is (and should be) a little more complicated than simply choosing some colours that you like and work well together. When I am selecting colours for my client’s brand colour palettes, I have four key considerations: Let’s discuss these four points in more depth. Your competitors’ brand colours…
Read MoreA checklist for launching your business onto Instagram
Do you feel overwhelmed about launching your new business onto Instagram? All of those perfectly curated feeds and streams of consistent content that other businesses are creating can sometimes feel like they are taunting you. You might be thinking, “this is all too hard!” Don’t worry! In this post, I’ll help you to grasp what…
Read MoreHeartstorming for your business
Heartstorming is a bit like putting brainstorming and mindfulness together. The result? A mindful, holistic way of planning for your business, where you know that whatever results you come up with will be authentic to your values and respect your current headspace and boundaries for how much you can do. How to do it
Read MoreA designer’s thoughts on Canva
These days, there are so many tools available to make life easier for your business. One on them is Canva: giving everyone the tools that, going back many years ago, used to only be accessible via expensive Adobe suite software. So, does this make designers defunct? You might be thinking: “why should I hire a…
Read MoreWhat is typography selection?
Selecting typography for a brand is so much more than just choosing a couple of fonts that look nice together. It’s about prescribing select fonts for select areas of your brand that will help your brand to be distinct, cohesive and legible. It also takes all of the guessing and confusion out of preparing designs…
Read MoreWhy invest in brand design?
As a business owner, you understand that design is a valuable asset and should be viewed as an investment, rather than an expense. Why? Because it is a tool that can drastically change how your business experiences things like sales, growth and engagement. More than making you look good, there is strategy behind the aesthetics.…
Read MoreHow to define your brand’s vision and why it matters
You may already know what you do (your purpose) and how you do it (your mission), and perhaps even who you do it for (your target audience), but what about your brand vision? A mission is set in the present — how you’re already doing things, but a vision is future-based. An easier way to…
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