New in portfolio: Fox and Vine branding

Here is the delicious branding I designed for Fox and Vine, a concept for a little deli-cafe. If you recall, the moodboard I shared earlier had the most delightful colour palette – tangy peach hues with calming analogous blues (that rhymed!). Modern, clean and calm with a touch of handmade quirkiness, it’s everything sweet and playful.

On my Instagram, I shared an initial sketch of the cute little fox icon, so now you can see how he (she?) has evolved from pencil on paper to a logo with that gorgeous hand-made feel. I always talk about starting on paper, you probably get sick of hearing me say it, but it’s so important for your creativity!

Fox and Vine branding for a little deli-cafe with tangy peach and analogous blues by Leysa Flores Design / www.leysafloresdesign.com.au


New in portfolio: Maeli

A quick little update for you today, to follow up on the moodboard I teased you about full of warm, autumn-inspired tones. This branding project is for a florist, Maeli, who wanted a more earthy, neutral feel that was different from the usual feminine florist brands out there. Her name is also very feminine and cute-sounding, so to go down the ultra-feminine path for her, she felt, would be too cliche.

So, we worked with warm mustard and copper blush tones against the green foliage. To emphasise the natural, earthy look I hand-lettered the logo with a slightly-rough, chalky feel and illustrated some leaves and turned it into a custom pattern. This is featured on her cards.

Maeli is a great example of how important it is to start with the essential foundation of branding even if you’re not currently in the position to build a website yet. It’s easy to want to get online and get your business known but if you don’t have a visual identity then it’s hard to make an impression on your audience and be remembered for what you do.

Next stop, a website build for early 2018. Stay tuned!


New in portfolio: Kim Vella Coaching

Kim Vella Coaching branding by Leysa Flores Design

When Kim approached me to rebrand, redesign and develop her new website I knew straight away it would be one of the most enjoyable projects I’ve worked on. Our aim was to create a brand that was more in line with her warm and friendly personality – something authentic, uncontrived, approachable and a bit more feminine.

The logo design portrays hand-drawn, loose, flowing curves which express a friendly, open and authentic personality. During the concept development I was particularly inspired by the flowing ribbons of an Olympic rhythmic gymnast – the sport representing beauty, class and tradition, combined with discipline to achieve rhythm and polished technique. I compared this with Kim Vella Coaching, who brings out people’s true potential to shine based on a practical strategy and a disciplined approach.

Did you know? Rhythmic gymnastics originally evolved from ballet.

The colour palette we decided on reflects Kim’s ability to bring out the best in her clients – royal purple and gold representing ‘the best’ service with a warm and approachable feel. It also aligns with the Network of Possibility – a philanthropic initiative designed by Kim to “unite community-minded Canberra professionals who want to use their time, energy and skills ‘to give’.” An encouraging environment, it’s a place where like-minded people can connect and make a positive contribution to the community. Read more here.

Kim’s branding was complemented by a range of informative and promotional collateral along with, of course, her new website.

Thanks to hubby and IT guru James and wonderful web content writer Tiffany for great teamwork, as always.

Of course, beautiful photography and styling always help to make a website shine, so make sure you consider this when developing a new online presence. If you’re interested in a website design please get in touch with me for a chat – happy to answer any questions you may have about the process.

View the full portfolio entry here.