Leysa Flores Design

Graphic designer Albury | Leysa Flores | Leysa Flores Design

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A calm, professional, musical and intellectual bra A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. 
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The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. 
I created an illustrated icon with an expressive yet minimalist feel. 
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Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
WHY INVEST IN BRANDING? —
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As a business owner, you understand that design is a valuable asset and should be viewed as an investment, rather than an expense. Why? Because it is a tool that can drastically change how your business experiences things like sales, growth and engagement.
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More than making you look good, there is strategy behind the aesthetics. A strategy that uncovers the core essence of your business, and creates connections with people that share your values and forges an authentic, emotional bond.
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There is a reason why we have ‘favourite brands’ that we feel loyal to. We see our own values in theirs, or we feel included and supported by them. The best brands build their identity around what matters to them and to their audience, too. This is what you are investing in — beyond growth, sales and recognition — loyalty and trust.
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The other side of the coin is what you personally get from the investment. Humans run businesses, right? You are also investing in confidence. Defining your roadmap in the strategy phase gives you clarity — not only on your brand foundations, but also with the visual direction to help guide us as we work on design concepts for your branding. If you have no idea where to start, that is perfectly normal!
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Lastly, with a new brand identity, you will finally feel aligned to your business. Everything we capture visually not only conveys who you are, but evokes the emotions we want to in your audience. Everything becomes connected in a holistic and authentic way. And moving forward, every business decision you make becomes clear, defined by the direction we’ve established in our strategy.
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When you take into account all of these benefits, you can see how invaluable your investment really is.
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Keen to hear more about the process? I’m now booking for JULY and AUGUST 👀 Link in bio to contact me.
The sunset last night was so perfect, it deserves The sunset last night was so perfect, it deserves a place on my feed. Beauty always deserves attention, because it brings joy 🌅
Sharing another lil’ brand pattern for Floresco, Sharing another lil’ brand pattern for Floresco, which is warming my heart this fine Monday 😌☕️
Moodboard for a brand that’s both warm and fresh Moodboard for a brand that’s both warm and fresh, professional and innovative. Loving the orange and midnight purple tones!
Brand pattern for Floresco mocked up onto some fab Brand pattern for Floresco mocked up onto some fabric — just for fun.
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This week has been an uphill battle while I try and get by without my MacBook while it’s in for repair, but I’ve been getting bits and pieces done on an old (and temperamental) MacBook and I look forward to going full steam ahead again next week 🤞
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I readily admit it’s been so, so hard without my usual tools to fully explore my creativity, and productivity, and I feel so stifled. I just keep telling myself it’s temporary. I don’t do well with unplugging from tech!
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