Leysa Flores Design

Graphic designer Albury | Leysa Flores | Leysa Flores Design

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    • About Leysa
    • Testimonials
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I loved creating a suite of gin label designs for I loved creating a suite of gin label designs for the newly-branded @clarkandkealeydistilling 🍸 (see previous post) If you love discovering a quality artisanal gin that is hand crafted in small batches, delight your senses with their award-winning (@australianginawards) Five O’Clock or Sundown gin, among other unique creations. Fancy yourself a gin connoisseur or a curiosity seeker? If you’re in Canberra on Dec 4-5, come along to the Gin Palooza, held at the National Convention Centre and meet Bryan and Lucy and check out their beautiful new brand and products in person 🙌
First peek at the new branding for @clarkandkealey First peek at the new branding for @clarkandkealeydistilling, a boutique gin distillery located in the southern tablelands of NSW, east of Canberra. Clark and Kealey Distilling honour the uniqueness of native Australian bush botanicals and how they have the ability to be distinctive in their simplicity and flavour. In other words, their gins let the pure flavours of Australian bush botanicals take centre stage. We endeavoured to capture this with neutral branding featuring organic illustrations with an artisanal touch.
👀 New sub mark design for Leysa Flores Design ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I enjoyed using pockets of time during our recent stint in isolation with (non-Covid) colds to revisit my brand direction and goals. I refreshed my website (go take a peek!) and built out my identity further with a sub mark. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I decided to rebrand the studio colours as well to better align with the minimalist, fresh, illustrative, stylish and calm vibe I wanted to portray. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There’s a little symbolism in the sub mark, one being that of a Kingfisher. A Kingfisher is a bird which is shy and aloof (kinda like the introvert personality of myself), but also this: “Using their tiny but extremely sharp dark brown eyes, they are capable of zooming into an object or prey numerous times and are also able to precisely determine the water’s depth just by looking. This indicates that kingfishers can provide us with the gift of perception, allowing those who rely on them as their spirit guide to see things positively and to understand the needs that every situation brings.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I mean .. that just spoke to closely to me as I feel that’s basically what I do, every day in the studio. I’m always focused on every tiny detail while still perceiving the overall picture from a holistic perspective, and using my designer’s intuition—which is perceptive and quick after years of experience—to understand the needs of each and every client and project.
Have you ever put on a quality outfit that accentu Have you ever put on a quality outfit that accentuates your best features and makes you feel like a million bucks? That clarity around what style suits you and that confidence boost that comes with it is priceless. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Good brand design is a bit like that. Think of me, your brand expert, as a stylist — except without the clothes, accessories and an eye for proportions. Instead, I use graphic elements, design principles, colour, typography and illustration. Add strategy, a bit of intuition and a whole lot of creativity, and I can make your business look amazing (and attract your people, too). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Gaining clarity around what best suits your business and the confidence that comes with an amazing new look? That is incredibly valuable! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Also, think about why someone might hire a stylist. They might have an idea of what they like, but might be unsure about what style or colour suits them the best. They might not even be sure about what feature they want to accentuate or how to put things together that work. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They realise they’re not an expert in the field, or not getting the results they want, so they reach out to someone who can help them. Do you see what I’m getting at? 😏 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ … Continued on my blog. Click the link in bio or hop over to my stories to find the link. ✨
Hiii 👋🏻 It’s time for a nice big About Me Hiii 👋🏻 It’s time for a nice big About Me update! As a designer, I work on a variety of projects—mostly branding, but also website design, & various print & digital designs for my clients such as publications, packaging, collateral, newsletter campaigns or digital brochures, to name a few. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a creative, I like to focus on 3 main things: branding, surface pattern design & creating relaxing ambience videos. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I've always said creativity is my therapy. If I'm not creating, I'm either sick, attending to Mama duties to my 3 children, or asleep! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Branding — Leysa Flores Design ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm a designer & owner of Leysa Flores Design. I create thoughtful design for ambitious brands — branding, collateral & websites, too. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌿 Surface Pattern Design @leysaflores ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I also create beautiful patterns and illustrations for surfaces. I'm inspired by organic, fluid textures inspired by nature and warmly welcome licensing and commission enquiries. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌴 Ambience videos — Balmy Cove @balmycove ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I also love to create ambience videos, using 3D software, After Effects animations, sound design & video editing. My YouTube channel is called Balmy Cove. I'm passionate about the benefits of ambience for relaxation & mental wellbeing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 😊️ Fun facts: I'm 35, an introvert, married to an organist & IT professional @james_flores, have 3 young daughters, 2 cats, and love period dramas. Cadbury rolls, salt & vinegar Thins & San Pellegrino are my snacks of choice, & I like to run. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ❤️ Inspiration: I’m inspired by the juxtaposition of quiet minimalism set against the wildness and unpredictability of the elements, just like the calm before a storm. I source my inspiration from stormy skies, natural textures, beautiful ambient soundscapes, slow period dramas, memories of my travel in the Middle East, classic literature and history. ☺️ Thanks for getting to know me!
It’s that time of year when small businesses are It’s that time of year when small businesses are actively planning or rolling out their holiday collections and festive offerings. And I wanted to put this reminder here, specifically after such a year we’ve had as this one 😵‍💫, to please support local small businesses and buy small for your gifting needs this year. ❤️
A bespoke botanical illustration from a concept th A bespoke botanical illustration from a concept that didn’t make it through to the next round. I love it so much 🌿 I might turn it into a pattern over on @leysaflores surface pattern design, instead ✨
For anyone needing a little Monday push 💪 Curr For anyone needing a little Monday push 💪 Currently powering through here: • Branding project — concepts sent off ✅ • Publication 1 — InCopy file sent to editor ✅ • Annual Report — final files sent ✅ • Website projects for two awesome businesses in the works ✅ • A few smaller graphic design jobs underway ✅ • 2 x Quotes sent to enquiries ✅ • Lunch 🥗☺️
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