Crafting beautiful visual identities through intentional brand design & strategy
Your business is unique and you have a clear vision, goals, and an audience you want to attract and serve well.
You need someone you can trust with your vision help you make the right design decisions for your business.
Branding is about so much more than a nice logo.
If you are serious about growing your business, you understand that design is more than aesthetics. It is a tool that can add value to your business.
You need a thorough visual system that works together to visually express your values, message, and business goals to the people that matter the most—your audience.
Brand design is an investment that can help your business reach new heights. When done well, it makes real and lasting connections. Each interaction speaks directly to your customers in a way that feels authentic and makes them want to do business with you.
Good design is a careful balance of strategy and authenticity.
When you work with me, you can be sure that your brand design has been thoughtfully and intentionally crafted. I will research your market, study your competitors and develop a tailored creative direction — all before I even begin sketching.
My Branding services include:
Brand Creative Direction
A look at your business goals, audience + competition. We'll develop a creative direction which will serve as the foundation of our design work and give you a clarity around your vision.
Full Brand Identity
We'll develop your brand aesthetics, where I will guide you through the design process and you will feel confident making decisions. I typically like to include the following design elements: primary logo, 1-2 secondary logos, patterns or illustrations, font selection and a colour palette.
Brand Style Guide
A comprehensive guide to help you and your team use your new branding properly. As your business grows, you will be able to refer to this guide with confidence to ensure everything you apply will be consistent.
A suite of touchpoints for your brand. Depending on how your business communicates with your audience, this might include business cards, social media templates, digital banners, stationery, advertisements, packaging, email signatures, stickers etc.
Timeline: 1-2 months
Keen to begin?
"I loved the process that Leysa took me through to rethink how I was branding my small business. What started out as ‘just a few templates’ has provided so much value for how I think about positioning my business. Leysa asked the right questions to make me think differently and then presented final products that met the new vision. It was just such as worthwhile exercise at this point in my business journey."
— Melanie Gibbons, Elm Communications
"Our brand is stunning, we receive compliments all the time. You won’t be disappointed."
— Ursula Kohler, Capital EA
"Working with Leysa was an amazing experience. From beginning to end, the whole design process was really a journey of discovery and appreciation of one’s abilities, with Leysa being both companion and guide."
— Rodney Ford, Ford Pipe Organ Builders