Branding services

A brand is so much more than just a logo. It is a client experience.

JL

My goal is to elevate your business with the confidence and clarity needed to make a meaningful connection to your audience.

This is achieved by carefully combining your unique story, core values and business goals into an authentic, expressive visual identity. This creates a powerful foundation for your business to be seen and heard by the people who matter—your target audience.

maeli-mood

It should be thoughtfully and intentionally crafted to reflect your unique message and speak to the people who matter.

Remember, successful branding is a careful balance of strategy and authenticity.

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The process

1. Research

We begin by exploring your ‘why’ — your story, values and vision for where you aspire to be. We’ll conduct in-depth research into your market, competitors and aesthetic preferences. We’ll identify your unique differences and pinpoint how we can use those to position your business strategically and create a compelling brand voice. Finally, you’ll receive a custom brand strategy summary of our research, which will serve as the foundation of our design work.

2. Design

We begin the collaborative process of crafting your new visual identity, where you will enjoy seeing your brand taking shape. Each element is carefully infused with all the meaning behind the details we explored in the research phase. 3 rounds of revisions are included to allow plenty of space for tweaking everything to perfection.

3. Implementation

We seamlessly roll out your beautiful new brand across your collateral, creating a suite of effective touchpoints for your business. 2 rounds of revisions are included. Finally, I’ll prepare your beautiful brand style guide, which will give you the tools and the confidence you need to know how to represent your business in the world.

4. Delivery

We did it! Congratulations! I’ll prepare all the final files for print and web and supply a secure link for you to download, ready for you to use with ease. If a website is part of your project, we’ll begin the web design phase. If not, it’s time to wrap up and celebrate!

5. Web design

If a website is part of your project, we’ll begin by identifying your unique needs through the "create your own website package" form. The design will be uniquely yours down to the last detail and is fully tested across different screen sizes. A library of tutorials that teach you how to manage and edit everything is provided before launch and ongoing support is available if required. Learn about the full process here.

Ready to get started?

Give your client an amazing experience at every touchpoint of your brand

Branding Services:

  • Brand Identity Design
  • Website Design + Development
  • Print + Digital Collateral
  • Packaging Design
  • Colour Branding
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Q. \\ What's included in a CUSTOM BRANDING SUITE?

  • In-depth client discovery questionnaire
  • Custom brand summary, strategy and positioning
  • Moodboard concept development
  • 3 logo concepts to choose from
  • 3 rounds of edits included
  • Submark / alternate versions
  • Branding elements: patterns, illustrations and/or textures that will form part of your identity
  • Social media profile images
  • Brand colour palette development
  • Typeface curation*
  • Brand style guide booklet
  • Up to 5 items of collateral of your choice, e.g. business card, thank you card, letterhead, stickers, email signature, etc.

Investment | $1500

Not quite ready for a full custom branding suite?

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1. Pre-made Brands

Shop fully customisable pre-made brands to elevate your business with a professional and cohesive look.

2. Basic logo design

My basic logo design service includes:

  • In-depth client discovery questionnaire
  • 2 logo concepts to choose from
  • 2 colour palettes to choose from
  • 1 round of edits included

Investment | $450

3. Colour branding

For creative entrepreneurs with or without a pre-existing logo, needing brand colour development for a cohesive look.

  • Client discovery questionnaire
  • 3 moodboards + 3 colour palettes to choose from
  • Photography preset recommendation to match your new aesthetic
  • Colour codes in RGB, CMYK and #HEX

Investment | $300

Custom web design with your client's experience top of mind

A functional website is where your clients are keen to connect with you.
Give them a space that is user-friendly, relevant, and informative.

Stand out with a custom design that is uniquely yours down to the last detail.

Final deliverables for all services are digital:

  • Logo and branding files supplied in CMYK .ai, .PDF, .jpg and web-ready RGB .png files with transparent backgrounds where applicable.
  • Collateral files supplied as CMYK PDFs with printer marks (crop and bleed).
  • Social media files supplied as RGB .png and .jpg files.
  • Brand style guide as a digital booklet (PDF).
  • All made available via Dropbox download.

Please download your final files and store in a safe place. In addition to saving to your computer, saving to cloud-based storage as well as to external HDD is recommended.

*Font licences are not included in the final deliverables. You must purchase your own license to the proposed font selections.