Crafting beautiful visual identities through intentional brand design & strategy
Your business is uniquely yours, with vision, goals, and people you want to serve well.
You need someone you can trust with your vision to create a strong foundation for your business.
Branding is about so much more than just a nice logo.
If you are serious about growing your business and making an impact, you are going to need a thorough visual system that works together to visually express your values, message, and business goals.
Brand design is a crucial investment that will help your business reach your goals and speak to your people in a way that engages them and makes them want to do business with you.
Good design is a careful balance of strategy and authenticity.
When you work with me, you can be sure that your brand design has been thoughtfully and intentionally crafted. I will research your market, study your competitors, strategise ways to maximise your brand implementation — all before I even begin on aesthetics.
A Custom Brand Design suite Includes:
Creative Direction + Strategy
An in-depth look into your business goals, audience and competitors. You will receive a custom brand strategy document which will serve as the foundation of our design work and give you a clear direction to refer to time and time again.
Custom Brand Identity
We will develop your brand aesthetics based on selected key words and a moodboard. 3 logo concepts are presented for selection. I typically like to include the following design elements in our branding projects: primary logo, secondary logo, sub mark, patterns or illustrations, font selection and a colour palette.
Brand Style Guide
A comprehensive guide to help you and your team use your new branding well. As your business grows, you will be able to refer to this guide with confidence to ensure everything you apply will be consistent and cohesive.
A suite of effective touchpoints for your brand. Depending on how your business communicates with your audience, this might include: Social media templates, digital banners, business card, stationery, advertisements, packaging, email signatures etc.
Timeline: 4-6 weeks
Keen to begin?
"Our brand is stunning, we receive compliments all the time. You won’t be disappointed."
— Capital EA
"Leysa really listened to what we wanted, and took the time to understand our audience and culture. Her unique and very sensitive design flair has strongly captured and enhanced the themes and qualities we wanted to communicate."
— Banksia Villages