Intentional, strategy-led design for brands who want to connect authentically with their audience.

You're a business driven by purpose, and passionate about creating a life of freedom around doing what you love, just like me.

Whether you're a brand new business, or looking to revitalise or instil new values into an existing brand, I can help you build an identity that captures the core essence of your brand and give you a clear direction to lead your business forward into the future.

Explore Brand Services

Swell Vox brand identity by Leysa Flores Design
Swell Vox brand identity by Leysa Flores Design

Package 1

Essentials Brand Design

This package is perfect for a new business that is ready to start with professional, custom branding. It will give you the confidence to grow your business until you’re ready to invest in a full, strategy-led custom brand service.

Includes:

+ Brand Questionnaire
+ Creative Direction
+ Primary Logo + Additional Variations + Marks
+ Font System
+ Colour Palette
+ 2 rounds of revisions
+ One page brand style guide
+ Social media profile pics
+ Website favicon

Timeline: 4-6 weeks
Investment: $1950

 

BOOK NOW →

Clark and Kealey Distilling brand identity by Leysa Flores Design
Clark and Kealey Distilling brand identity by Leysa Flores Design

Package 2

Signature Brand Design

For businesses ready to dive deep and elevate their branding and business goals to the next level with my signature strategy-led custom brand design. We keep it simple but go big on defining your brand foundations and thoroughly explore your audience, competition, positioning and more.

Includes:

+ Brand Foundation Workbook
+ Brand Questionnaire
+ Brand Strategy
+ Creative Direction
+ Primary Logo + Additional Variations + Marks
+ Font System
+ Colour Palette
+ Custom Pattern or Illustrated Elements
+ 2 rounds of revisions
+ 30pp brand guidelines document
+ Social media profile pics
+ Website favicon

Timeline: 6-8 weeks
Investment: $3750

 

BOOK NOW →

Miss-ElizaArtboard 2

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Semi-custom brand kits

Not ready to invest your finances or time into a custom brand service? Still need a professional and unique brand presence to establish more trust with your audience? My semi-custom brand kits are a fantastic placeholder while you grow your business. The benefits? You can see exactly what you’re getting and you can get it quickly.

Includes:

+ Primary logo + variations
+ Social Media Profile pic
+ Font selection
+ Colour palette
+ Seamless Brand Pattern
+ 1 revision
+ One page brand style guide

Timeline: 1-2 weeks
Investment: $650

 

SHOP BRAND KITS→

Brand + Web Packages

Package 1

Essentials Bundle

Bundle together your brand and web design projects and save $150. This bundle combines our Essentials brand package and Signature website design package.

 

Timeline: 10-12 weeks
Investment: $5000

BOOK NOW →

Package 2

Signature Bundle

Bundle together your brand and web design projects and save $250. This bundle combines our Signature brand package and Signature website design package.

 

Timeline: 12-14 weeks
Investment: $6700

BOOK NOW →

What's the process?

brand-design-moodboard

Brand design process

01. ONBOARDING

To get started, select your package and book your project via the booking form. This helps me to learn more about your business and gives me the opportunity to check my schedule so that I can propose a starting date. I’ll reach out within 1-2 business days to let you know about my availability and if it suits I’ll send your contract to sign and invoice for your deposit, to secure your spot in my schedule.

02. BRAND STRATEGY (Package 2)

Brand Strategy gives you invaluable clarity and defines a roadmap for your brand. It is the unseen work that creates a connection to your customers on the other side. My signature strategy-led process is simple but thorough. For more information on brand strategy inclusions, see FAQs: “What’s included in the brand strategy?”

03. CREATIVE DIRECTION

I'll suggest ways that we can use design to convey who you are and make you stand apart. By exploring and planning our visual ideas first, it helps us to get on the same page and act as a reference to guide us through the rest of the process.

04. Design

I'll get to work exploring logo concepts for your new brand. I'll present two of my strongest concepts, explaining the deeper meaning behind each design, and what you need to be thinking about as you review them. I'll ask clear feedback questions, which will help you to provide feedback that is completely honest and constructive.

05. Delivery

Once your concepts have been finalised, I’ll compile your brand guidelines, for review. Once approved, I’ll send across your final invoice and get to preparing all your final files. Upon full payment, you’ll receive all of your brand assets via a download link, ready for launch!

Have a question? Check out our FAQs

Are you ready to take your business to the next level?

Follow along @leysafloresdesign

Branding mock-up for @clarkandkealeydistilling, now up on my portfolio, along with a few other mini case studies starting to make their way to published status. Head to my website to check them out 👉🏻 link in bio.
Branding mock-up for @clarkandkealeydistilling, now up on my portfolio, along with a few other mini case studies starting to make their way to published status. Head to my website to check them out 👉🏻 link in bio.
4 weeks ago
View on Instagram |
1/6
Here’s a peek at the logo mark we created for ProPoint Business Solutions — a fresh, warm and innovative accounting firm here in #albury.
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The mark was inspired by the Bauhaus movement, and the geometric shapes represent a few things: many pieces coming together into a whole (solution); a hub of people working together as a team; a location marker to convey the one-stop shop location; and overall, depicting a person — because people are at the heart of what they do. 
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Can’t wait to show you more!
Here’s a peek at the logo mark we created for ProPoint Business Solutions — a fresh, warm and innovative accounting firm here in #albury. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The mark was inspired by the Bauhaus movement, and the geometric shapes represent a few things: many pieces coming together into a whole (solution); a hub of people working together as a team; a location marker to convey the one-stop shop location; and overall, depicting a person — because people are at the heart of what they do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Can’t wait to show you more!
1 month ago
View on Instagram |
2/6
A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. 
I created an illustrated icon with an expressive yet minimalist feel. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. 
I created an illustrated icon with an expressive yet minimalist feel. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. 
I created an illustrated icon with an expressive yet minimalist feel. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. 
I created an illustrated icon with an expressive yet minimalist feel. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. 
I created an illustrated icon with an expressive yet minimalist feel. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. 
I created an illustrated icon with an expressive yet minimalist feel. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
A calm, professional, musical and intellectual brand for @secretsoforganplaying, a duo from Lithuania and also dear friends of ours. We also created some streamlined templates for YouTube thumbnails, and cohesive banner graphics across all their socials. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The logo mark was inspired by the unique angle of the organ facade sent through to me for inspiration. I created an illustrated icon with an expressive yet minimalist feel. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Did you know I offer graphic design services too, for both print and digital projects? Check out my services page — Link in bio 😊
1 month ago
View on Instagram |
3/6
WHY INVEST IN BRANDING? —
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As a business owner, you understand that design is a valuable asset and should be viewed as an investment, rather than an expense. Why? Because it is a tool that can drastically change how your business experiences things like sales, growth and engagement.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
More than making you look good, there is strategy behind the aesthetics. A strategy that uncovers the core essence of your business, and creates connections with people that share your values and forges an authentic, emotional bond.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
There is a reason why we have ‘favourite brands’ that we feel loyal to. We see our own values in theirs, or we feel included and supported by them. The best brands build their identity around what matters to them and to their audience, too. This is what you are investing in — beyond growth, sales and recognition — loyalty and trust.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The other side of the coin is what you personally get from the investment. Humans run businesses, right? You are also investing in confidence. Defining your roadmap in the strategy phase gives you clarity — not only on your brand foundations, but also with the visual direction to help guide us as we work on design concepts for your branding. If you have no idea where to start, that is perfectly normal!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Lastly, with a new brand identity, you will finally feel aligned to your business. Everything we capture visually not only conveys who you are, but evokes the emotions we want to in your audience. Everything becomes connected in a holistic and authentic way. And moving forward, every business decision you make becomes clear, defined by the direction we’ve established in our strategy.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When you take into account all of these benefits, you can see how invaluable your investment really is.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Keen to hear more about the process? I’m now booking for JULY and AUGUST 👀 Link in bio to contact me.
WHY INVEST IN BRANDING? — ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a business owner, you understand that design is a valuable asset and should be viewed as an investment, rather than an expense. Why? Because it is a tool that can drastically change how your business experiences things like sales, growth and engagement. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ More than making you look good, there is strategy behind the aesthetics. A strategy that uncovers the core essence of your business, and creates connections with people that share your values and forges an authentic, emotional bond. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There is a reason why we have ‘favourite brands’ that we feel loyal to. We see our own values in theirs, or we feel included and supported by them. The best brands build their identity around what matters to them and to their audience, too. This is what you are investing in — beyond growth, sales and recognition — loyalty and trust. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The other side of the coin is what you personally get from the investment. Humans run businesses, right? You are also investing in confidence. Defining your roadmap in the strategy phase gives you clarity — not only on your brand foundations, but also with the visual direction to help guide us as we work on design concepts for your branding. If you have no idea where to start, that is perfectly normal! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Lastly, with a new brand identity, you will finally feel aligned to your business. Everything we capture visually not only conveys who you are, but evokes the emotions we want to in your audience. Everything becomes connected in a holistic and authentic way. And moving forward, every business decision you make becomes clear, defined by the direction we’ve established in our strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you take into account all of these benefits, you can see how invaluable your investment really is. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Keen to hear more about the process? I’m now booking for JULY and AUGUST 👀 Link in bio to contact me.
1 month ago
View on Instagram |
4/6
The sunset last night was so perfect, it deserves a place on my feed. Beauty always deserves attention, because it brings joy 🌅
The sunset last night was so perfect, it deserves a place on my feed. Beauty always deserves attention, because it brings joy 🌅
1 month ago
View on Instagram |
5/6
Sharing another lil’ brand pattern for Floresco, which is warming my heart this fine Monday 😌☕️
Sharing another lil’ brand pattern for Floresco, which is warming my heart this fine Monday 😌☕️
1 month ago
View on Instagram |
6/6

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Leysa Flores Design is located in Albury, Australia and works with clients from all around the world.

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