No, I do not. And here’s why: Your brand is more than just a logo, and the holistic process of branding does not begin or end with your logo. A full visual system is not only a more sustainable way of investing your time and money, but it gives your audience a better brand experience, leading to greater connections, trust and loyalty.

If you're not ready to invest in custom brand design, then a semi-custom brand kit is perfect for you! Skip the questionnaires, strategy homework and design process, for a fraction of the time or financial investment of my custom design services. You’ll get the assets you need within 1-2 weeks, while still getting a designer’s eye on the details.

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Most clients with an existing logo come to me to refine or rebrand their existing logo as part of building out a full brand identity suite, to better align with new values or business goals.

We still usually end up going through my holistic branding process, which is reflected in either Package 1 or Package 2. However, I’m happy to review your current logo and advise you on your options.

Yes! I work with clients all around the world.

A brand strategy is defined in different ways from designer to designer. Here’s how I define it: A brand strategy is a framework, made up of a number of key elements (see list below), that determines how your business will present to your customers and stand out among your competitors. I believe in offering a strategy process that is simple but thorough — delivered to you in a way that you can easily understand while providing you with consistency and clarity (along with a solid foundation for reaching your business goals.)

My signature brand strategy process includes solutions to the following:

Define core values
Define brand vision statement
Define brand personality
Define ideal audience demographics, discovering shared values
Analyse three key competitors
Identify common themes and things we should avoid
Place you on an industry map — a visual way to see how you can stand out amongst your competitors

Finally, move on to our Creative Direction, where I’ll show you how we can use design to convey everything we’ve defined in our strategy.

While there are many factors, the main ones are:

Time: The design phase alone takes A LOT of time. I may only present one or two logo concepts, but I probably had to work through 20 variations of those concepts to find the best solution. Designers research, test, and tweak. We spend A LOT of time doing very tedious work to create the final design, so keep that in mind when you see our pricing.

Experience: Of course, many designers adjust their pricing based on their experience and skills within the industry. We have a good awareness of what’s fair based on our talent and years of experience. As for me, I've been at this for more than 15 years. I try to price myself very fairly while still asking for what I know that I deserve.

Value: Design can make a big impact on your business, so I take that into consideration. When you hire a designer, you aren’t just paying them to spend X number of hours on something. You are also paying them for the result — what they are creating for you could drastically help you increase your own revenue.

Expenses: We’re business owners too. Apart from putting money aside for tax, I also have plenty of monthly expenses to keep my business running. Tools, software, marketing, accounting, and more. Plus our personal expenses on top of that. So I need to account for my expenses in my pricing, too.

Yes, upon request. I understand that paying instalments can make the investment a little easier for you. Otherwise, the standard process is you will be required to pay a 30% deposit to secure your spot in my schedule, with the remainder invoiced at completion of our project. Please note, your final files will be delivered upon receipt of full payment and your deposit is non-refundable to save your spot in my schedule.

I’ll forward you invoices through my Hiveage accounting system, where you’ll have the option to pay with your credit card via Stripe, through Paypal, or via direct bank transfer.

I always let you know beforehand if there might be additional costs. Not every project ends up involving extra costs, but sometimes it might include desktop or web font licenses, or video / image licenses. Printing is also not included as all final deliverables are supplied digitally. If you need help finding a printer, please let me know.

I include up to two rounds of revisions on branding concepts and website design proofs. This is usually plenty of time to tweak everything to perfection. If you want to add more revisions, that is fine, however there will be a AUD$120 charge added to your final invoice for each additional round. This does not apply to my semi-custom branding kits, where only one revision is included.

If there’s anything the past two years have taught us, it’s flexibility — right? So for this reason, I understand that unforeseen delays can happen, for both you and for me.

For our project, there will be due dates for me to present concepts to you and there will be due dates for you to give me feedback. Generally, I always allow 5-7 business days for you to give your feedback.

If I'm expecting something from you (feedback, copy, materials, etc.) and I don't hear from you within 3 days of your due date, a $140 AUD late fee will be added to your final invoice to account for project rescheduling. The project will then resume at a time specified by me. I try to avoid doing this as much as possible, but sometimes it is necessary to avoid a project stalling. If something comes up that prevents you from honouring a due date, please try to let me know ahead of time so that I can make an exception.