Curious what a brand strategy could do for you?
Worried about how it all works — and where to begin?
Take a deep breath. Everything’s explained.

You’re passionate. You’re driven. But, the mental load is real.

Our brand design packages and bundles will give you the tools to deliver a unified experience for your customers and clients, with the intention of making the process easier for you.

Floresco | Brand identity by Leysa Flores Design
Floresco | Brand identity by Leysa Flores Design


Package 1

Signature Brand Design

Our signature service is for new or existing businesses ready to elevate their branding to the next level with strategy-led custom brand design. We keep it simple but go big on defining your brand foundations and develop a clear plan for how to connect with your audience in a way that is both effective and authentic.

Includes:

+ Brand Foundations workbook
+ Brand questionnaire
+ Full brand strategy
+ Creative direction
+ Presentation of two concepts, including a full logo suite of primary, secondary and brand mark logos; typography selection (What is typography selection?); a colour palette; and brand pattern.
+ 3 rounds of revisions
+ Brand guidelines
+ Social media profile pic
+ Social media templates (Canva Pro subscription required)
+ Website browser icon

Investment: $3500

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CS_TheFinerDetailerArtboard 2
CS_TheFinerDetailerArtboard 5

Package 2

Essentials Brand Design

This package is perfect for a new business that’s ready to start with professional, custom branding, or for an existing business who needs a fresh, new look.

Includes:

+ Brand Foundations workbook
+ Brand questionnaire
+ Mini brand strategy
+ Visual direction (moodboard)
+ Presentation of two concepts, including a full logo suite of primary, secondary and brand mark logos; typography selection (What is typography selection?); a colour palette; and brand pattern.
+ 2 rounds of revisions
+ Brand guidelines
+ Social media profile pic
+ Social media templates (Canva Pro subscription required)

Investment: $2500

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Iggy & Crumb Cake Design branding by Leysa Flores Design
BESTArtboard 2

Package 3

Basics Brand Design

This package is perfect for a new business looking for custom branding on a smaller budget. With a turnaround time of less than two weeks, this option delivers a professional visual identity that will enable you to present your new business with confidence, until you're ready to invest in a strategy-led solution.

Includes:

+ Brand questionnaire
+ Visual direction (moodboard)
+ Presentation of two concepts, including a full logo suite of primary, secondary and brand mark logos; typography selection (What is typography selection?); a colour palette; and brand pattern.
+ 1 round of revisions
+ Brand guidelines
+ Social media profile pic

Investment: $1600

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ADD-ON

Brand Naming

Can’t think of a good brand name? Take a deep breath, and let me make it easier for you.

I take your business ideas, values and goals and present you with a shortlist of options to choose from.

ONLY $350

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In this season of your life, time is everything. In the process of freeing up more of your time, you may prefer to bundle your brand and website design. You’ll benefit from a competitive set-price, cohesive creative ideas, and defined completion deadlines.

Brand + Web Offer

Haven’t got the time or headspace to navigate your brand and website design with multiple suppliers? Imagine having one point-of-contact who’ll be across all aspects of your project from concept to completion. Wouldn't it be better for you to bundle?

Book any brand and website package together and I'll take $100 off the full price.

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Semi-custom brand kits

For businesses not ready for the financial or time investment of a custom brand but need a professional and unique brand presence to establish more trust with your audience. Maybe you want to step up from your DIY logo or find DIY templates too confusing. These are a fantastic placeholder while you grow your business where you can see exactly what you’re getting and within a quick time frame.

Includes:

+ Full logo suite of primary, secondary and brand mark logos
+ Social media profile pic
+ Typography selection (What is typography selection?)
+ Colour palette
+ Brand Pattern
+ 1 revision
+ One-page brand style guide

Timeline: 1-2 weeks
Investment: $650

SHOP BRAND KITS→

Leysa Flores Portrait + Content Session

Got questions about the way our brand design process works?

You’ll work directly with Leysa on your project, who understands the excitement and overwhelm of business ownership — and the competing priorities you’ve got going on in your life. So, in full transparency, these are the five steps in our brand design process.

01. Onboarding

To get started, select your package and book your project via the booking form. This helps me to learn more about your business and gives me the opportunity to check my schedule so I can propose a starting date. I’ll reach out within 1-2 business days to let you know about my availability, and if it suits, I’ll send your contract to sign and and invoice for your deposit, to secure your spot in my schedule.

02. Brand Strategy (Package 1)

Brand Strategy gives you invaluable clarity and defines a roadmap for your brand. It is the unseen work that creates a connection to your customers on the other side. My signature strategy-led process is simple but thorough. For more information on brand strategy inclusions, see “What’s included in the brand strategy?”

03. Creative direction (package 1)

This is where I’ll suggest ways we can use design to convey who you are and make you stand apart. By exploring and planning our visual ideas first, it helps us to get on the same page and act as a reference to guide us through the rest of the process.

04. Design

I'll get to work exploring logo concepts for your new or updated brand. I'll present my strongest concept/s, explaining the deeper meaning behind each design, and what you need to be thinking about as you review them. I'll ask clear feedback questions, which will help you to provide feedback that is completely honest and constructive.

05. Delivery

Once your concepts have been finalised, I’ll compile your brand guidelines, for review. Once approved, I’ll send across your final invoice and get to preparing all your final files. Upon full payment, you’ll receive all of your brand assets via a download link, ready for launch!

BRAND DESIGN FAQs