Intentional design for brands who want to connect authentically with their audience.

Let's build a visual identity that not only makes you look professional, but captures the core essence of your brand and gives you confidence and a clear direction to lead your business forward into the future.

Explore Brand Services

Swell Vox brand identity by Leysa Flores Design
Swell Vox brand identity by Leysa Flores Design

Package 1

Essentials Brand Design

I'll transform you from service provider to a brand that gets you noticed, liked and followed long-term by your customers. Let's take your competitors down a notch and build that loyal community you're dreaming about!

Includes:

+ Brand Questionnaire
+ Creative Direction
+ Primary Logo + Additional Variations + Marks
+ Font System
+ Colour Palette
+ 2 rounds of revisions
+ One page brand style guide
+ Social media profile pics
+ Website favicon

Timeline: 4-6 weeks
Investment: $1950

 

BOOK NOW →

Clark and Kealey Distilling brand identity by Leysa Flores Design
Clark and Kealey Distilling brand identity by Leysa Flores Design

Package 2

Signature Brand Design

You've got goals, and I can show you how to reach them using design. We'll define a roadmap for success which will give you newfound confidence and clarity. You'll not only walk away with a professional new look, but you'll start receiving tangible results for your business — like making more money, or being able to approach those bigger-ticket clients — in no time.

Includes:

+ Brand Foundation Workbook
+ Brand Questionnaire
+ Brand Strategy
+ Creative Direction
+ Primary Logo + Additional Variations + Marks
+ Font System
+ Colour Palette
+ Custom Pattern or Illustrated Elements
+ 2 rounds of revisions
+ 30pp brand guidelines document
+ Social media profile pics
+ Website favicon

Timeline: 6-8 weeks
Investment: $3750

 

BOOK NOW →

Miss-ElizaArtboard 2

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Semi-custom brand kits

Not ready to invest your finances or time into a custom brand service? Still need a professional and unique brand presence to establish more trust with your audience? My semi-custom brand kits are a fantastic placeholder while you grow your business. The benefits? You can see exactly what you’re getting and you can get it quickly.

Includes:

+ Primary logo + variations
+ Social Media Profile pic
+ Font selection
+ Colour palette
+ Seamless Brand Pattern
+ 1 revision
+ One page brand style guide

Timeline: 1-2 weeks
Investment: $650

 

SHOP BRAND KITS→

Brand + Web Packages

Package 1

Essentials Bundle

Bundle together your brand and web design projects and save $150. This bundle combines our Essentials brand package and Signature website design package.

 

Timeline: 10-12 weeks
Investment: $5000

BOOK NOW →

Package 2

Signature Bundle

Bundle together your brand and web design projects and save $250. This bundle combines our Signature brand package and Signature website design package.

 

Timeline: 12-14 weeks
Investment: $6700

BOOK NOW →

What's the process?

brand-design-moodboard

Brand design process

01. ONBOARDING

To get started, select your package and book your project via the booking form. This helps me to learn more about your business and gives me the opportunity to check my schedule so that I can propose a starting date. I’ll reach out within 1-2 business days to let you know about my availability and if it suits I’ll send your contract to sign and invoice for your deposit, to secure your spot in my schedule.

02. BRAND STRATEGY (Package 2)

Brand Strategy gives you invaluable clarity and defines a roadmap for your brand. It is the unseen work that creates a connection to your customers on the other side. My signature strategy-led process is simple but thorough. For more information on brand strategy inclusions, see FAQs: “What’s included in the brand strategy?”

03. CREATIVE DIRECTION

I'll suggest ways that we can use design to convey who you are and make you stand apart. By exploring and planning our visual ideas first, it helps us to get on the same page and act as a reference to guide us through the rest of the process.

04. Design

I'll get to work exploring logo concepts for your new brand. I'll present two of my strongest concepts, explaining the deeper meaning behind each design, and what you need to be thinking about as you review them. I'll ask clear feedback questions, which will help you to provide feedback that is completely honest and constructive.

05. Delivery

Once your concepts have been finalised, I’ll compile your brand guidelines, for review. Once approved, I’ll send across your final invoice and get to preparing all your final files. Upon full payment, you’ll receive all of your brand assets via a download link, ready for launch!

Have a question? Check out our FAQs

Are you ready to take your business to the next level?

Follow along @leysafloresdesign

WHAT IS TYPOGRAPHY SELECTION? — 
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Selecting typography for a brand is so much more than just choosing a couple of fonts that look nice together. It’s about prescribing select fonts for select areas of your brand that will help your brand to be distinct, cohesive and legible. It also takes all of the guessing and confusion out of preparing designs for your brand. 
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Firstly, I start my search for the brand’s “hero” typeface. As other designers will attest, we can easily spend hours trawling through typography websites, searching for “the one” that successfully captures the personality of the brand and communicates the key feelings we want to portray.
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Once I’ve settled on the “hero” typeface for the brand, I select complementary typefaces to support it — and most importantly, not compete with it. 
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… I can’t include the full post here, but you can keep reading this post, including typography tips, more about the process and the difference between “typography” and a “font”: Link in bio.
WHAT IS TYPOGRAPHY SELECTION? — ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Selecting typography for a brand is so much more than just choosing a couple of fonts that look nice together. It’s about prescribing select fonts for select areas of your brand that will help your brand to be distinct, cohesive and legible. It also takes all of the guessing and confusion out of preparing designs for your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Firstly, I start my search for the brand’s “hero” typeface. As other designers will attest, we can easily spend hours trawling through typography websites, searching for “the one” that successfully captures the personality of the brand and communicates the key feelings we want to portray. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Once I’ve settled on the “hero” typeface for the brand, I select complementary typefaces to support it — and most importantly, not compete with it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ … I can’t include the full post here, but you can keep reading this post, including typography tips, more about the process and the difference between “typography” and a “font”: Link in bio.
2 weeks ago
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As a busy business owner, it’s important to take care of your physical and mental health. You’re responsible for setting your own breaks, so be kind to yourself. Always make time to eat well, stretch, exercise and soak up some beautiful sunshine whenever you can ☀️
As a busy business owner, it’s important to take care of your physical and mental health. You’re responsible for setting your own breaks, so be kind to yourself. Always make time to eat well, stretch, exercise and soak up some beautiful sunshine whenever you can ☀️
3 weeks ago
View on Instagram |
2/6
5 reasons why having a website is so important —
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1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
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2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
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3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
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4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
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5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
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If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
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You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
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1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important —
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find that information here: Link in bio > My Services > Website Design. 

If you have any other questions, please feel free to DM me!
5 reasons why having a website is so important — ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. A website is the best way to showcase your products and services. You can guide users where you want them to go on a website, and convert them into subscribers or sales, for example. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Having a website makes your business look professional and builds trust. If your competitors have a website and you don’t, it’s likely customers are choosing them over you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. A website is your property and has no restrictions like social media does. If Instagram were gone tomorrow (sometimes accounts get deactivated without warning!), where would your followers find you? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. You can attract new customers through Google when people search for your services. Marketing on social media is great, but widening your net gives you additional streams of enquiries, that are already actively seeking what you offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. A website builds brand credibility and can grow with your business. For example, you can start with a basic website and grow it into an online store in time when you’re ready to offer online goods and services. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If a website is on your to-do list, you might be interested to learn more about my web design process and FAQs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can find that information here: Link in bio > My Services > Website Design. If you have any other questions, please feel free to DM me!
3 weeks ago
View on Instagram |
3/6
Searching for the perfect font? Try Font Brief. You can select all the characteristics of the type that you’re looking for, and search through the tailored options. 👌
Searching for the perfect font? Try Font Brief. You can select all the characteristics of the type that you’re looking for, and search through the tailored options. 👌
3 weeks ago
View on Instagram |
4/6
I’m now booking for August and September — I’ve got two spots available for branding projects, so if you’ve been thinking about giving your brand a makeover, then let’s get started!
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You can begin the process by clicking on the link in my bio > My services to decide on the package that best suits you 😊️ 
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Questions? Shoot me a DM! ✨
I’m now booking for August and September — I’ve got two spots available for branding projects, so if you’ve been thinking about giving your brand a makeover, then let’s get started! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can begin the process by clicking on the link in my bio > My services to decide on the package that best suits you 😊️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Questions? Shoot me a DM! ✨
3 weeks ago
View on Instagram |
5/6
This week’s inspiration: mostly type, interestingly, as I’ve been thinking a lot about typography selection and how to educate you more about it. I’ve also been inspired by unique graphic design layouts like the ones down centre top and right. 
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If you’d like to follow along on Pinterest, I’ll pop a link in my stories, but my username is leysa so I’m pretty easy to find 😉
This week’s inspiration: mostly type, interestingly, as I’ve been thinking a lot about typography selection and how to educate you more about it. I’ve also been inspired by unique graphic design layouts like the ones down centre top and right. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’d like to follow along on Pinterest, I’ll pop a link in my stories, but my username is leysa so I’m pretty easy to find 😉
3 weeks ago
View on Instagram |
6/6

LFD-mainlogo-w-600px

Leysa Flores Design is located in Albury, Australia and works with clients from all around the world.

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