No, I do not. And here’s why: Your brand is more than just a logo, and the holistic process of branding does not begin or end with your logo. A full visual system is not only a more sustainable way of investing your time and money, but it gives your audience a better brand experience, leading to greater connections, trust and loyalty.

If you're not ready to invest in custom brand design, then a semi-custom brand kit is perfect for you! Skip the questionnaires, strategy homework and design process, for a fraction of the time or financial investment of my custom design services. You’ll get the assets you need within 1-2 weeks, while still getting a designer’s eye on the details.

COMING SOON ..

Most clients with an existing logo come to me to refine or rebrand their existing logo as part of building out a full brand identity suite, to better align with new values or business goals.

We still usually end up going through my holistic branding process, which is reflected in either Package 1 or Package 2. However, I’m happy to review your current logo and advise you on your options.

Yes! I work with clients all around the world.

"Brand strategy" can come with a variety of inclusions, depending on who you approach. Designers often tailor their strategy process in different ways, but that can make it confusing for you to understand just what's included.

I believe in offering a strategy process that is simple but thorough — I think it’s important to put it together in a way that you can easily understand.

We cover:

Defining your core values, brand vision, brand personality; define your audience, their demographics and the shared values between them and you; identify your audience's needs, their problem and your solution; the big emotional idea that connects you both; explore neighbour brands for a greater understanding around shared values; analyse three key competitors; identify common themes and things we should avoid; position you on an industry map — a visual way to reveal how you can stand apart from your competitors.

All of this, before we even begin on Creative Direction!

While there are many factors, the main ones are:

Time: The design phase alone takes A LOT of time. I may only present 2-3 logo concepts, but I probably had to work through 20 variations of those concepts to find the best solution. Designers research, test, and tweak. We spend A LOT of time doing very tedious work to create the final design, so keep that in mind when you see our pricing.

Experience: Of course, many designers adjust their pricing based on their experience and skills within the industry. We have a good awareness of what’s fair based on our talent and years of experience. As for me, I've been at this for more than 15 years. I try to price myself very fairly while still asking for what I know that I deserve.

Value: Design can make a big impact on your business, so I take that into consideration. When you hire a designer, you aren’t just paying them to spend X number of hours on something. You are also paying them for the result — what they are creating for you could drastically help you increase your own revenue.

Expenses: We’re business owners too. Apart from putting money aside for tax, I also have plenty of monthly expenses to keep my business running. Tools, software, marketing, accounting, and more. Plus our personal expenses on top of that. So I need to account for my expenses in my pricing, too.

Yes, upon request. I understand that paying instalments can make the investment a little easier for you. Otherwise, the standard process is that you will be required to pay a deposit to secure your spot in my schedule, with the remainder invoiced at completion of our project. Please note, your final files will be delivered upon receipt of full payment and your deposit is non-refundable to save your spot in my schedule.