Hi, I’m Leysa – a graphic designer and problem solver. I love collaborating with small businesses and startups to create beautiful visual and digital identities. I am passionate about providing affordable services because I believe in the benefits of professional graphic design.
EXPERIENCE + EDUCATION
I am a tertiary-qualified graphic designer from Albury, Australia. I work from my home studio, which gives me the flexibility to provide design services at competitive rates. I would describe my personal style as minimalist, even moody. But graphic design is not about me, it’s about you!
My background as a marketing services specialist and graphic designer at Fairfax Media has given me the skills to be versatile, and the ability to think about projects from different viewpoints, to push beyond aesthetics and develop creative solutions that are also functional with a core purpose.
ETHOS + DESIGN PHILOSOPHY
I follow a simple ethos – treat others the way you would like to be treated. When you work with me, I have a personal investment in going above and beyond to create a design you’ll love. For me, the important part is really listening and taking a commonsense approach.
The best designs are simple – the core purpose will shine when anything unnecessary is stripped away. While design elements and principles provide a solid foundation, it involves instinct and intuition for a distinctive design to evolve and make a visual impact.
FAMILY + INTERESTS
My two daughters, Amelia and Alice, and husband James (the IT pro), keep me grounded and happy. We are all creative, which makes for a chaotic and crazy household – but I draw on this incredible energy every day, and pour it into my design projects.
Interestingly, I would say I am an introvert. Graphic design and illustration are my outlet. Even so, there is a certain sense of calm in my work – it’s thoughtful. A fan of classic drama and world music, I source inspiration from an eclectic mix of places, spaces and things.